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Alice Selwood is a Textile Designer who specialises in creating elegantly, detailed embroidery and embellishment, for luxury fashion and interiors. Inspired by strong organic and structural forms, she pushes the boundaries of traditional embroidery and beading to create sharp sophisticated designs.


Based in a studio on a small farm, Alice takes inspiration from her beautiful surroundings. A strong believer in ‘keeping it local’ Alice sources all her embroidery production and fabrics within the UK. Designed and produced with originality and quality at its heart, Alice offers luxurious and MADE TO ORDER ranges of soft furnishings, fabrics and fashion accessories.

Alice Selwood award winning textile designer


Awards, Exhibitions & Events


Due to the Covid-19 Crisis we have currently suspended all workshops and events following government guidance. To find out what we have been getting up to please check out our social media, blog and have fun browsing our website!

Stay safe

Alice x

Top Drawer, Spotted Stand award winner – SEPT 2017

HARRODS ART PARTNER, Gingerlily Collaboration - MAR 2017

Embroidered Lampshade Illumination, Product Release - FEB 2017

Digitally Embroidered Bag, Product Release - JAN 2017

Embroiderers Guild Scholar of 2016

New Designers One Year On Exhibitor - JUL 2016

IPSE Freelance award winner - JUN 2016

Bespoke Cushion Collection release  – 2015

Hand and Lock Embroidery, Award Winner - 2015

Texprint Pattern Award, Runner-up – Premiere Vision - 2015

Embroiders Guild Graduate of 2015

WGSN Trend Forecast Design Feature - Kernewek Bywedh - 2015

Wilcom Associate Prize, Winner- New Designers - 2015

TEXPRINT Graduate of 2015

Kernewek Bywedh Exhibition - Falmouth University Graduate - 2015

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